AEG PRESENTS
THE BRIEF
AEG needed to drive ticket sales for ASAKE’s show at The O2 while ensuring the campaign reached and resonated with the audiences most likely to convert.
THE RESPONSE
ASAKE's fans were already driving conversations around his music online. Rather than interrupting those conversations with traditional promotional messaging, we partnered with relevant creators and platforms that had an authentic connection to the artist and his audience. We seamlessly integrated calls to action through the content in a way that felt native to each platform and creator.
THE IMPACT
The show is now sold out, with our editorial media activity generating 829K+ views, reaching 378K+ accounts and driving 29K+ engagements to date.
SERVICES: Creator Partnerships, Social Amplification & Content Development and Production.
THE BRIEF
Develop an engaging and culturally relevant event that brings together Black founders, entrepreneurs and professionals, creating a space for meaningful networking, knowledge-sharing and community building.
THE APPROACH
Developed an event strategy informed by the cultural needs and lived experiences of Black entrepreneurs. Curated relevant speakers and panel discussions, and designed an experience that reflected the community through its programming, atmosphere, music and overall delivery.
THE IMPACT
Delivered a sold-out event attended by 120+ founders, entrepreneurs and professionals, creating a space for meaningful connections, conversations and community engagement.
SERVICES: Event Production, Panel Curation and Content Production
BURNA BOY
THE BRIEF
Cokobar’s campaign was already well underway, but ticket sales had stalled, and the show had not sold out.
THE RESPONSE
Recognising the influence of social conversations on the target audience's purchasing decisions. We developed an amplification strategy leveraging influential music platforms on X (formerly Twitter) to spark conversation, build momentum and create a sense of urgency around the show to ultimately drive ticket sales.
THE IMPACT
The campaign contributed to a sold-out stadium show, generating 100K+ organic impressions and a 3.6% average engagement rate across our media activity.
SERVICES: Social Amplification & Creative Direction
THE BRIEF
Following a period away from music, Believe sought to reintroduce Jamilah Barry to the market, rebuild her cultural relevance and reconnect her music with Gen Z and Millennial audiences.
THE RESPONSE
Recognising that traditional marketing alone would be less effective in reaching this digitally native audience, we leveraged social-first music discovery platforms, including Apartment Life, YAMS and Elsie Not Elise, to deliver an integrated campaign spanning content, partnerships and experiential activations, tailored to how these audiences discover and engage with music.
THE IMPACT
The campaign helped drive 2M+ EP streams and a sold-out UK tour, building momentum ahead of the 2026 album rollout.
SERVICES: Creator Partnerships, Content Partnerships, Content Production, Social Amplification & Content Development and Production.
JAMILAH BARRY
NIZAM SPEAKS
THE BRIEF
Develop a compelling and culturally relevant poetry film that challenges traditional perceptions of masculinity, emotional suppression and men's mental health, encouraging meaningful conversations through storytelling.
THE RESPONSE
Developed a creative approach grounded in the lived experiences of men navigating societal expectations around masculinity and emotional expression. Led the creative vision from concept through production, shaping the film's narrative, visual language and tone to deliver an emotionally resonant story.
THE IMPACT
The film won Best Video at the UK Poetry Awards, recognising its creative execution and storytelling.
SERVICES: Content Production