Brands | Agencies | Artists
AEG PRESENTS
The campaign resulted in a 90% sell-through rate (STR) and strong organic performance, generating 829K+ total views, 378K+ accounts reached, and 29K+ engagements across our media activity.
Strategic Media Partnerships
Partnered with leading Black British media platforms, including The Shade Borough and House to Motive, to drive awareness and organic conversation.
Creator Partnerships
Partnered with a well-known ASAKE fan and content creator with a community of over 100K+ followers to create organic and relevant content in the lead-up to show week.
Community Activation
Turned online excitement into real-world momentum, partnering with a creator with a community of 16K+ followers to deliver a vox pop activation, building FOMO in the lead-up to show week.
The campaign resulted in a sold-out event attended by 120+ founders, entrepreneurs and professionals.
Cultural Insight & Audience Strategy
Identified the cultural barriers preventing Black entrepreneurs from engaging with traditional business events and developed an experience rooted in the community's needs, motivations and lived experiences.
Content & Speaker Strategy
Curated culturally relevant panel discussions, speakers and conversation topics that reflected the realities of Black entrepreneurship while delivering genuine value for attendees.
Experience Design
Designed every touchpoint from the atmosphere and music to the event format and tone of voice—to feel culturally authentic, encouraging meaningful networking and participation.
BURNA BOY
The campaign contributed to a sold-out stadium tour. Generating 100K+ organic impressions and a 3.6% AER (average engagement rate) across our media activity. We elevated awareness of Burna Boy's "I Told Them"
Strategic Media Partnerships
Partnered with leading Black British media platforms to seed the tour announcement organically within their communities.
Creator & Cultural Partnerships
Activated trusted voices within Black British music culture to organically drive conversation around the tour rather than solely relying on paid media.
Creative Strategy & Execution
Led the creative direction, tone of voice, and messaging, tailoring each to the platforms and audience.
The campaign resulted in the EP being streamed more than 2M times and a sold-out UK tour, setting a strong foundation for the album rollout in 2026.
Strategy & Creative
Developed an integrated campaign spanning brand strategy, storytelling, and visual identity.
Strategic Media Partnerships
Built strategic partnerships with Apartment Life, YAMS, Else Not Elise and more to reintroduce Jamilah through trusted cultural platforms.
Campaign Delivery
Led end-to-end campaign delivery, coordinating creative, partnerships, content, and activation to ensure a cohesive rollout across every touchpoint.
JAMILAH BARRY
NIZAM SPEAKS
The campaign resulted in Best Video at the UK Poetry Awards
Audience & Cultural Insight
Grounded the creative approach in the lived experiences of men facing societal expectations around masculinity, emotional suppression and mental health, ensuring the story resonated authentically with its audience.
Creative Strategy & Storytelling
Developed a narrative that translated spoken word into a compelling visual experience, using symbolism, pacing and emotion to immerse viewers in the protagonist's internal struggle.
Creative Direction & Production
Led the creative vision from concept through execution, shaping the film's tone, visual language and emotional impact to maximise audience engagement and message retention.